How to use Real Estate Marketing Lists for Direct Mail

Some households have stickers with “No Junk Mail” and “Addressed Mail Only” on them. Australia Post mail men will not deliver mail that is not addressed to anyone by name to these addresses. Writing “Dear owner / resident” does not get around this and even if it does get delivered, it will most likely not get opened. This is also increase the open rate for those who do not use these stickers.

This creates a problem for real estate marketers who wish to try and make contact via mail to potential real estate marketing leads. Especially when they do not have time to call potential leads one at a time. Our product Radius Suburb allows real estate marketers to bypass this problem.

Our product Radius Suburb is a real estate marketing tool that provides current residential addresses and calling lists for residents in the suburb of your choice.

Radius Suburb provides the title, full name (where available), full address including postcode and phone number (home number or mobile). You can use this data to personally address any real estate marketing materials to bypass the junk mail factor drastically improve the open rate of your mail. You can try a sample marketing list on our home page.

Once you have your residential list you can write your letter to the clients. It is best to make sure it is somewhat personalised, you can mention their street name and talk about the property prices in that street and the area to prompt the resident to call you back if they are considering selling.

You may wish to experiment with mailing an entire street at once, or to spread your mail across different houses in different streets to see if any factors such as interactions between neighbours asking each other if they also got that letter can improve response or not.

Our residential data is washed against the Do Not Call register every 21 days to ensure your list is as accurate as possible.