Much has been said recently to question the effectiveness of the good old letterbox drop. And people are right to question! Done poorly, they return poorly and merely serve to annoy. Compared to the flashy digital media, paper does start to look rather mundane — but here is the news that heralds a swing back…
All the news points to a slowing, a cooling of the real estate property market in Australia’s cities. News on Victoria is that Melbourne is the strongest of the cities, even as soothsayers say that the boom is over, that the upwards trend is halting. Trends of 2018 As far as general trends go, research…
Isn’t that the dream? That elusive thing that many promise, but turns out to be impossible? Well depending on how you look at it, it is. You CAN gain prospects and keep clients without directly laying money down to get them – there are plenty of ways. Each means of gaining real estate leads, especially…
Meetup is almost the human response to all this digital separation we’ve experienced since the internet put us all online. If you know who you are looking for, it is a powerful tool with which to meet them face-to-face. But what is it? Meetup.com is a site full of events sorted into interest groups. People…
Keeping those on a sales list ‘warm’ will keep you in business, will ease them into becoming a hot lead, will save you time from calling cold contacts, and will also improve your own sense of satisfaction in your profession – you are helping a fellow tribe member to have a better life. But how?…
You can’t sell a house before you’ve found the buyer – as a general rule in real estate, this seems obvious enough. But locating interested buyers, and engaging them with your business for the long term, involves a great deal of work and planning. The same goes for sellers – you want to ensure that…
It’s the tough reality of the competitive real estate industry – agents need to work that little bit harder for their work. Whilst it’s true that there will always be demand for the middle-man when it comes to selling property, there are so many real estate agents out there that you might get left behind….
There is no doubt we are now in a digital age but do we need to do everything digitally? Are real estate agents only supposed to promote themselves online or do we as human beings need a more personal method of communication. In this article we will be discussing letter drops vs email marketing, judging…
As a real estate agent, your clients will ask you for advice on numerous topics that do not directly relate to your service. One of the common ones is advice on the actual moving house process. Should we hire a moving company or get our friends and family to help? This question will really depend…
Have you ever knocked on a door to introduce yourself to prospective clients? This is one of the most basic tactics for real estate lead generation and it is one real estate agents don’t seem to do as much anymore. Many agents think they are too busy to do this, or that it’s too old…
