Real Estate List Provider| All Real Estate articles Archives

Create an up-to-date customer profile utilising existing customer feedback and our real estate data

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October 18, 2018

Listening to the echoes coming back from people in your suburb can tell you a lot about what makes them tick. But this is most effective when combined with data about them to begin with. Let’s say you send out an advertising campaign and get a response. That’s great! People responded! But out of how…

Get ahead of the curve – use big real estate data to improve your decision making

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September 12, 2018

Most traditional methods of knowledge in real estate involved looking backwards. Agencies would build up a stock of information based on what went before, then used some measure of intuition to project into the future. This approach is rather satisfying to those who profess to be some kind of real estate guru, but the unreliable…

When the going is tough, use data to extend your marketing reach

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August 17, 2018

I once heard a new fly fisher ask one with experience: “Where’s the best place to cast your hook?” “Right down their throats, son, right down their throats.” Sometimes, the most effective way to catch a fish is to reach them. If you publicise only locally, then you’ll be waiting for people to come by…

Become a key connection in your local area through up-to-date suburb dat

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July 16, 2018

“Your best thinking of five years ago is your baggage today.” — Daniel Priestley Become a key person of influence 2010 Five years ago you had a great aim, and geared yourself towards it. And you achieved it! You shot, you scored. Well done! But since then, the world has changed, the goals have shifted,…

The swing back to paper: Why letterbox drops are back

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May 31, 2018

Much has been said recently to question the effectiveness of the good old letterbox drop. And people are right to question! Done poorly, they return poorly and merely serve to annoy. Compared to the flashy digital media, paper does start to look rather mundane — but here is the news that heralds a swing back…

Melbourne’s trend for 2018 is to slow, but not all of it: How to find pockets of opportunity

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April 16, 2018

All the news points to a slowing, a cooling of the real estate property market in Australia’s cities. News on Victoria is that Melbourne is the strongest of the cities, even as soothsayers say that the boom is over, that the upwards trend is halting. Trends of 2018 As far as general trends go, research…

Is it possible to get free residential prospect leads for your next real estate campaign?

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March 20, 2018

Isn’t that the dream? That elusive thing that many promise, but turns out to be impossible? Well depending on how you look at it, it is. You CAN gain prospects and keep clients without directly laying money down to get them – there are plenty of ways. Each means of gaining real estate leads, especially…

How can I use Meetup to gain warm leads?

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February 15, 2018

Meetup is almost the human response to all this digital separation we’ve experienced since the internet put us all online. If you know who you are looking for, it is a powerful tool with which to meet them face-to-face. But what is it? Meetup.com is a site full of events sorted into interest groups. People…

How to keep warm prospects warm

Keeping those on a sales list ‘warm’ will keep you in business, will ease them into becoming a hot lead, will save you time from calling cold contacts, and will also improve your own sense of satisfaction in your profession – you are helping a fellow tribe member to have a better life. But how?…

How to write a practical case study for your real estate brand

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November 14, 2017

Whether selling a house for a client, or engaging someone’s service yourself, the impact of a good real estate case study on the marketing/sales process cannot be understated. While people are exposed to businesses through a wide range of lead generation technologies, the decision to actually engage a business is often made on different, more…