I once heard a new fly fisher ask one with experience: “Where’s the best place to cast your hook?” “Right down their throats, son, right down their throats.” Sometimes, the most effective way to catch a fish is to reach them. If you publicise only locally, then you’ll be waiting for people to come by…
“Your best thinking of five years ago is your baggage today.” — Daniel Priestley Become a key person of influence 2010 Five years ago you had a great aim, and geared yourself towards it. And you achieved it! You shot, you scored. Well done! But since then, the world has changed, the goals have shifted,…
Much has been said recently to question the effectiveness of the good old letterbox drop. And people are right to question! Done poorly, they return poorly and merely serve to annoy. Compared to the flashy digital media, paper does start to look rather mundane — but here is the news that heralds a swing back…
All the news points to a slowing, a cooling of the real estate property market in Australia’s cities. News on Victoria is that Melbourne is the strongest of the cities, even as soothsayers say that the boom is over, that the upwards trend is halting. Trends of 2018 As far as general trends go, research…
Isn’t that the dream? That elusive thing that many promise, but turns out to be impossible? Well depending on how you look at it, it is. You CAN gain prospects and keep clients without directly laying money down to get them – there are plenty of ways. Each means of gaining real estate leads, especially…
Meetup is almost the human response to all this digital separation we’ve experienced since the internet put us all online. If you know who you are looking for, it is a powerful tool with which to meet them face-to-face. But what is it? Meetup.com is a site full of events sorted into interest groups. People…
Keeping those on a sales list ‘warm’ will keep you in business, will ease them into becoming a hot lead, will save you time from calling cold contacts, and will also improve your own sense of satisfaction in your profession – you are helping a fellow tribe member to have a better life. But how?…
Whether selling a house for a client, or engaging someone’s service yourself, the impact of a good real estate case study on the marketing/sales process cannot be understated. While people are exposed to businesses through a wide range of lead generation technologies, the decision to actually engage a business is often made on different, more…
You can’t sell a house before you’ve found the buyer – as a general rule in real estate, this seems obvious enough. But locating interested buyers, and engaging them with your business for the long term, involves a great deal of work and planning. The same goes for sellers – you want to ensure that…
Melbourne phone numbers for real estate lead generation Are you a real estate agent based In Melbourne, looking to grow your client base and provide real value for local clients? We know that in the industry, one of the hardest challenges for real estate agents is finding quality real estate leads, rather than wasting time…
