Listening to the echoes coming back from people in your suburb can tell you a lot about what makes them tick. But this is most effective when combined with data about them to begin with. Let’s say you send out an advertising campaign and get a response. That’s great! People responded! But out of how…
Most traditional methods of knowledge in real estate involved looking backwards. Agencies would build up a stock of information based on what went before, then used some measure of intuition to project into the future. This approach is rather satisfying to those who profess to be some kind of real estate guru, but the unreliable…
I once heard a new fly fisher ask one with experience: “Where’s the best place to cast your hook?” “Right down their throats, son, right down their throats.” Sometimes, the most effective way to catch a fish is to reach them. If you publicise only locally, then you’ll be waiting for people to come by…
“Your best thinking of five years ago is your baggage today.” — Daniel Priestley Become a key person of influence 2010 Five years ago you had a great aim, and geared yourself towards it. And you achieved it! You shot, you scored. Well done! But since then, the world has changed, the goals have shifted,…
Much has been said recently to question the effectiveness of the good old letterbox drop. And people are right to question! Done poorly, they return poorly and merely serve to annoy. Compared to the flashy digital media, paper does start to look rather mundane — but here is the news that heralds a swing back…
All the news points to a slowing, a cooling of the real estate property market in Australia’s cities. News on Victoria is that Melbourne is the strongest of the cities, even as soothsayers say that the boom is over, that the upwards trend is halting. Trends of 2018 As far as general trends go, research…
Isn’t that the dream? That elusive thing that many promise, but turns out to be impossible? Well depending on how you look at it, it is. You CAN gain prospects and keep clients without directly laying money down to get them – there are plenty of ways. Each means of gaining real estate leads, especially…
Meetup is almost the human response to all this digital separation we’ve experienced since the internet put us all online. If you know who you are looking for, it is a powerful tool with which to meet them face-to-face. But what is it? Meetup.com is a site full of events sorted into interest groups. People…
Keeping those on a sales list ‘warm’ will keep you in business, will ease them into becoming a hot lead, will save you time from calling cold contacts, and will also improve your own sense of satisfaction in your profession – you are helping a fellow tribe member to have a better life. But how?…
Whether selling a house for a client, or engaging someone’s service yourself, the impact of a good real estate case study on the marketing/sales process cannot be understated. While people are exposed to businesses through a wide range of lead generation technologies, the decision to actually engage a business is often made on different, more…
