We already know that targeted letter drop campaigns can help your business cut through the digital noise, and stand out from the local competition in a memorable way. But what’s the difference between a successful real estate mailout and a piece of paper that nobody reads? In this post we’ll take a look at some…
he majority of Australian homebuyers and investors begin their property search online, making digital marketing a powerful tool for lead generation. Affiliate programs can tap into this demand by driving traffic to real estate websites through targeted ads, SEO, and content marketing. As a result, some Australian real estate websites and agencies offer structured affiliate…
Property listings are perhaps the backbone of the modern world of real estate. People no longer drive around their dream neighborhoods scouting out for “For Sale” signs. Instead, online resources enable them to search for available properties for buying or renting in a flash. At the same time, for sellers, using listing websites makes it…
Like any business, you need to have a set marketing plan in place to succeed in real estate. The reasons for this aren’t necessarily that far off from other businesses, either. For your existing audience, marketing is essential to let them know about new developments, promotions, and details. For people outside your audience, letting them…
Most traditional methods of knowledge in real estate involved looking backwards. Agencies would build up a stock of information based on what went before, then used some measure of intuition to project into the future. This approach is rather satisfying to those who profess to be some kind of real estate guru, but the unreliable…
“Your best thinking of five years ago is your baggage today.” — Daniel Priestley Become a key person of influence 2010 Five years ago you had a great aim, and geared yourself towards it. And you achieved it! You shot, you scored. Well done! But since then, the world has changed, the goals have shifted,…
The seller’s market refers to a period where there are fewer properties on the market and is therefore favourable towards those trying to sell their homes. With less properties available to eager buyers, people are far more likely to make larger offers in an attempt to secure the property before other buyers snatch it…
