For real estate professionals, periods of growth in the housing market can be hectic. You likely have new clients, hopefully leading to many new sales. But this influx of business means organization is key.
The right organizational tools can make the difference between hunting through spreadsheets to track client information and having everything right where you need it. They can help streamline your tasks and make them more efficient, making better use of your time. This comes down to one simple tool: CRM.
A CRM, or customer relationship management system, is a one-stop online database designed to help you organize and manage your contacts, streamlining your work and banishing the tedium of manual data entry.
In this article, we will discuss the basics of what a CRM is, how to use it, and how it can benefit your real estate business — even helping you with getting leads for real estate.
What is a CRM in Real Estate?
CRM software is an all-in-one software platform for your real estate business, putting information for both current and prospective clients in one organized virtual space. This lets you cultivate relationships, make data-driven decisions, and track the best real estate leads.
For real estate agents who want to bring their business to the next level, a CRM is a vital tool. It makes it possible to organize your work pipeline efficiently and effectively, saving you time and effort.
Here are some other ways that a CRM can help your business:
- Organizes information on prospects into tidy, easy-to-navigate files, reducing time and effort searching through spreadsheets
- Helps you write prompt responses to property inquiries by sorting your inbox
- Tracks the prospects with whom you have established contact and their progress through the home buying process
- Collects information through remote digital activity, such as the web activity of prospects and whether they have opened your emails
- Manages your sales pipeline on a single, unified platform, making it simple to track closings and other important goals
- Makes it simple to maintain contact with past clients, opening the door for networking and learning where to get real estate leads
- Automates tasks and office work such as following up via email after open house events, reducing the time you spend in front of your computer
So what are the best CRMs to use at your real estate agency and how do they measure up? We detail our top choices below. Some are designed around the real estate industry, while others are more general but can still be adapted to real estate lead generation in Australia.
Best Real Estate CRMs
How to Choose a CRM for Your Real Estate Leads
So now that you know what CRM software is and what your choices are, how do you go about choosing the best platform for your business needs?
One of the first questions to ask yourself is if you really need CRM to buy leads real estate. There are countless tools on the internet to help you generate the best real estate leads, and they are completely free. These tools, which you can find on platforms such as WordPress, make it possible to do tasks like chat with prospects and maintain a Contact Us tool. These can help you find and contact leads in no time at all, and they don’t cost anything. You can also find free services for tasks such as mass mailing.
The CRMs above are great for real estate agencies dealing with tons of new clients and needing a new lead optimization platform. For these agencies, the right CRM will save you time and money! Alternatively, if you aren’t trying to juggle lots of new leads, a CRM might not be worth the upfront costs.
If you are looking for a basic CRM — or if you don’t know what exactly you need — Hubspot is a good choice. This platform is widespread in the Real Estate business area and has an affordable price.
If your agency needs something with a wider variety of tools, Keap Infusionsoft may be the best choice. This CRM service is the most comprehensive in Australia. Infusionsoft offers every tool you can imagine, from designing email newsletters to making videos and other forms of digital marketing. Infusionsoft is a popular choice among real estate businesses, but it is also complex, with a steep learning curve. If you don’t have a dedicated marketing department with employees who can devote their full attention to the platform, it might be too complex.
Most real estate agencies fall somewhere in between. If you want to get some basic tools to streamline your business and learn how to generate leads real estate, consider the services listed here. It’s up to you to decide what is best for your business’s needs!
Yes, the internet is full of CRM guides, but they’re all biased, so no matter how many general CRM articles you read, you can’t be sure they aren’t trying to mislead you. If you want to see a gradation between the most complex and the simplest in terms of service management, then this is Hubspot and Infusionsoft.
If you want something more specific, then it would be better to start any guides by simply going to the pricing page of a particular service. Price pages are pages where the shortest language is written about how one service differs from another.
The next step you should take is to look at the reviews and non-technical support of the service you have chosen. The fact is that even if the CRM offers good services, this service may not work well, and the developer forums will be filled with complaints. Don’t waste your time on “Top 10” articles or you’ll drown in advertising nonsense.
How to check Real Estate CRM?
Search Google for information about bugs and technical problems that have occurred with the CRM you’ve chosen in the past. Reviews are the most effective way to rate any service on the web, and reviews on developer forums are usually much more honest than what you might find on just a third-party site or YouTube.
Today it is very difficult to find honest reviews, so finding information about bugs and technical problems with a particular service is one of the ways to get real feedback from people about working with the program.