When it comes to getting leads in the real estate industry, it’s important for professionals to have a constant stream of prospects coming in and out. After all, each prospect you talk to may not end up buying or selling a home with you in the end, so the more people you work with, the better your business is guarded financially. This naturally makes Facebook ads an interesting platform. After all, Facebook has a massive user base, and with smart targeting, it should be possible to reach a sea of potential clients. Here’s how this works out in practice.
Do Facebook Ads Work For Real Estate?
As a start, to answer this question, ads can be effective provided that you have a proper plan.
People get frustrated on this platform because they automatically assume that the content they put up will see results due to the size of the audience. However, placement matters.
This applies not only to choosing the right audience demographics, but also what buying stage they are in. Are they actively looking to purchase or just pondering the decision?
If you miss the mark with your copy, you won’t see meaningful conversions, no matter how many people see your ads.
Practical Tips For Agents
- Use your audience parameter tools. To start the conversation about lead generation ideas, this is a great option. It’s better to have targeted ads to a smaller audience than general ads to a larger one. Facebook makes it possible for you to base your ad targeting on key factors like age, income, net worth, language, and marital status. You can also base ad parameters on their interests (whether they have talked about buying or selling lately) behavior, and location.
- Mind your visuals. Remember, advertising is often a very visual platform, and this is a visual industry. Think of how many people are sold on a property based on what they see. Make sure that you’re taking high-quality images, and avoiding common stock photos. Nothing will sink an ad like a picture people recognize from somewhere else.
- Incorporate video. There’s a reason video is the most popular form of advertising around. Not only is there that visual element, but your audience is more likely to focus on video content then they are text, even if it takes the same amount of time to process. However, it may be expensive to start from scratch.
- Being ready to follow up. Say that your ad works great, but your landing page is lackluster. You may be negating a lot of your hard work. Make sure that you have a strong advertising funnel the whole way through to get new clients.
- Learn from others. It’s not a bad idea to see what your competitors are doing. Even if you don’t completely imitate them, it’s good to look for areas that you may be able to utilize in your own work.
- Be smart with real estate advertising headlines. Remember that copy choices matter in ads, even if you don’t have a lot of text. For example, if you’re considering servicing a certain market or type of client, make sure you use language that properly reflects that client’s interests and needs. Going generic rarely works in terms of Facebook advertising.
When it comes to Facebook ad elements like real estate lead ads examples as well as other pieces are key for helping expand your reach and develop your audience.
However, lead generation for sellers and buyers is at its best when combined with other methods in place.
One way to do this is by enlisting a telemarketing list provider.
These lists can expand your reach to potential clients, including those who may not use Facebook often.