Consistently generating real estate buyers leads is what sets successful agents apart, especially early in their careers. So, if you want to do well in real estate, you’ve got to deploy strategies that will create a steady stream of home buyer leads.
But when you’re just starting out, it can be tough to know where to start. Here are a few helpful tips on how to get buyers for real estate agents looking to grow their business.
1. Throw a Housewarming Party & Turn Your Buyer’s Friends Into Your New Clients
New house envy is a real thing for those considering a home purchase. More importantly, each of the neighbors invited to the party is your potential client, whom you can get to know better. Use this to your advantage by throwing housewarming parties for your clients. Many top-producing real estate agents use this technique to great success.
Just supply food and prizes and let them supply the guest list. This is a great way to casually introduce yourself to their friends and family. Pass out your business card or host a gift drawing in exchange for their contact info and watch the real estate buyers leads start rolling in.
2. Reach Your Local Neighborhood Online With Parkbench
Want to connect with more local homebuyers? Start with a community website from Parkbench. This is a great source of real estate lead generation Australia.
With a Parkbench website, you become the source of information about all the exciting happenings in your area. They’re also a great way to build relationships with the most influential people in your community and in your market.
One approach is to interview local business owners and give them a platform to share their stories—making you their go-to referral resource. This also turns your Parkbench website into a resource that local residents visit regularly to hear from the people they care about.
Parkbench works best for community-focused agents who prefer to nurture relationships over buying leads. Check availability in your market on the Parkbench website (they only allow one real estate agent per area).
3. Treat Your Renter Clients as Future Buyers
Everyone gets excited when a new lead pops into their inbox, but some of us are let down when we read these four words: “I’m looking to rent.” Some of us, but not all of us.
Many buyers prefer to first rent a house in the area in which they want to buy a property. So, tenants often make the best real estate leads because they are already familiar with you.
Once you’ve built a solid relationship and they’ve seen how you do business, it’s much more likely that they will come back to you when it’s time to buy a home. Typically, it takes less than two years for clients to make the move once they’re ready to buy. So helping them find a rental first may result in new business sooner than you think.
Plus, while you’re showing them apartments, you can explain the benefits of buying and how they can accrue equity rather than just lining their landlord’s pockets. So, nurturing tenants can be a great way to generate home buyer leads, as long as you are willing to be patient.
4. Switch to Demographic vs Geographic Farming
If you want to attract a certain type of buyer, you’ve got to do more than just know their demographics—you need to know who these clients are as people. This is especially true for younger, first-time homebuyers.
It’s best to establish yourself as an expert in a particular niche rather than a generalist. Identify a particular group of buyers attracted to the area you work in and find out as much about them as possible. Educate yourself on where they hang out, what type of home they are looking for, and any amenities they prefer. That information will tell you exactly where to get real estate leads in your target area.
5. Use homebuyers’ data from the suburb you work in
Lists of potential buyers of real estate are still a relevant tool of work. In fact, most of the examples above boil down to the fact that real estate agents in today’s business reality should work with their audience, and the audience is essentially a database.
It used to be a popular opinion that buying lists of property owners in a particular suburb, is needed for cold calls. In today’s realities, it is more fashionable to talk about social media interaction, not cold calling. But the essence remains the same because you’re still reaching out to potential buyers you’ve never done business with.