TOP soft for gaining more real estate leads

Being a real estate agent equals being your boss. While there are perks to this, it also means wearing multiple hats simultaneously.

For instance, on an average day, a real estate agent may need to prep a home for a showing, proper documentation, and manage multiple active contracts and phone listings. Add in occasional but inevitable tasks, and it can quickly become overwhelming.

Thankfully, we live in an age full of technological solutions, and there are plenty of online real estate software real estate professionals could maximize to make their job easy. We’ve compiled some of the top online tools for agents below

1. MailChimp

Millennials make up a majority of the current consumer market. 64% of them prefer outreach via email. So, whether you prefer new or old-school methods of marketing, email needs to be part of your marketing strategy.

In the past, this would mean putting together email lists and crafting each message from scratch.

Thankfully, we now have online tools like Mailchimp.

It’s an email marketing platform with an intuitive UI and a feature-rich free trial. It has a variety of email marketing templates, surveys, and even postcards you can customize to suit your real estate leads email marketing campaigns.

MailChimp also includes a CRM for easier management of your real estate contact list. It also allows integration with socials like Instagram, Facebook, and Google Ads for simplified marketing campaign management.

2. Matterport

Whether you just became a real estate agent, or have been doing this for a long time, one thing is certain; house showings are inevitable, and an incredibly important part of the property buying process.

But just because it’s inevitable doesn’t mean you spend all your days at open houses. With Matterport, you can conduct house showings from anywhere.

It’s designed to capture 360degree panoramic photos of physical spaces and paired with an app to transform them into immersive 3D walkthroughs. You can incorporate sound effects and music, and offer different floor plan designs of the same house to make the tours even more interesting.

So, instead of having a site visit every time a potential buyer wants to check out the place, you can capture your property listings in advance, and share them with potential buyers as virtual house showings.

The result? You save both your time and make your listings on sites like the MLS stand out even more, and more likely to sell.

Learn how it works here.

3. Floor Plan Visuals

Want to close on your listings faster? Include floor plans! They offer a clear property overview and enable buyers to visualize living on it, increasing their interest, and likelihood to buy.

And to ensure high-quality designs, Floor plan visuals are the best solution for that task.

The team behind the platform creates floor plans for real estate agents and other property dealers in the market. They start with an on-site measurement of the space and use these details to create high-resolution, electronically-delivered floor plans that you can include in your listings.

4. Scanbot

From property buying and selling contracts and agreements, and disclosures, to marketing brochures and legal forms, your job as a real estate agent involves handling and sharing lots of paperwork.

Adding Scanbot to your real estate agent tools will make sharing these documents less of a hassle.

Scanbot is a free online app that converts photos of your documents into PDF formats that you can then save to the cloud for easier access.

5. Docusign

Imagine if you had a way to authenticate signatures online. You would save a ton of paper, and wouldn’t have to physically meet clients and associates for document signing again.

 Well, guess what? There’s a way to sign documents online. It’s DocuSign.

The platform which has over a million users in 180 countries converts user signatures into a cryptographic hash that serves as a signature.

As of writing, they’ve helped save over 20 billion paper pieces and more than 600,000 barrels of oil that would have otherwise been wasted through printouts for document signing. And it has more features to it.

Discover them here.

6. CamScanner

CamScanner is another excellent option when you need to convert document photos into PDFs.

You can also scan, and convert documents into formats like Word, JPG, and even TXT.

While the app is freely available and includes excellent features for the free version users, it also includes a subscription that unlocks access to even advanced features like password protection and expiration dates for document links.

7. Canva

Visual content is one of the most powerful tools real estate agents can use in this era. This is because people only retain 10% of the information they hear but will retain a whopping 65% of that info three days later if it’s paired with a relevant image.

And fortunately, you don’t need to turn into an artist to offer your target market visual content. Use Canva.

It’s an Australian-based graphic design app that includes a variety of graphic templates you can customize to create appealing logos, posters, flyers, brochures, and other visual marketing content

8. Google Suite

Seamless access to data for real estate is incredibly important when you are a real estate agent, and Google Suites has just the tools for that. It includes:

• Google Drive for online storage of everything, from your marketing photos to documents
• Google Docs
• Google Sheets
• Google Keep
• Google Slides

And these are just a few. The best part? You can access the data and documents saved in these Google products remotely. This makes real estate lead generation, and management incredibly effortless because you can always access real estate lead data or add to it whenever you need to.

9. Trello

Task management is a tricky area for real estate agents with teams, but Trello can bring some sanity to the chaos. It is a collaborative task management software for realtors to assign and track project progress. You can also add due dates and comments to projects or create checklists to ensure assignees are up-to-speed with project requirements. And these are a few of its task management capabilities as you can also use it to save residential names and addresses.

10. Animoto

Video is currently the biggest thing in marketing, and is also considered the future of marketing.

According to surveys, there are 244.4 million digital viewers in the U.S. alone and 54% of consumers want video content from businesses they support. This makes video incredibly crucial to every real estate agent’s marketing strategy. 

But creating quality video content isn’t always a walk in the park, which is why we recommend Animoto.

 It’s a cloud-based app that converts photos, and short video clips into immersive videos perfect for web-based presentations. You can add music, customize the color, text size, and even font placement on videos. This makes creating video content as a real estate agent incredibly seamless, as all you need to do is upload, and convert those property photos you captured earlier into marketing videos.