Personal branding is vital in the real estate industry. The “personal service” nature of the profession means that your headshot is central to getting recognised. Buyers and sellers gravitate to approachable and personable agents, so it’s important to get your face out there. This includes your company’s Facebook, your website, your business card, public benches, billboards and…
Real estate agencies often live and die by their lead lists. Your existing list of prospects or clients is likely to decay over time as they either no longer need an agent or end up looking elsewhere for support. To keep your agency above water, it’s important to have that stream of new clients. Landlords…
In some cases, selling off a property can be the culmination of years of work, whether it’s paying it off or investments in terms of renovation. All of these steps are made, in theory, to try and increase the value that you get when that sale comes. While some of this value can be increased…
Property listings are perhaps the backbone of the modern world of real estate. People no longer drive around their dream neighborhoods scouting out for “For Sale” signs. Instead, online resources enable them to search for available properties for buying or renting in a flash. At the same time, for sellers, using listing websites makes it…
A lot of the time, the relationship between a home buyer or seller and their real estate professional runs deep. In the process of getting to know their client and what they are looking for, a real estate agent has an idea of their goals, financial situation, and potentially future ambitions for their property. However,…
How is the demographic mix in your suburb affected by different local infrastructure? How might this affect the demand and price of your house? The type of infrastructure in an area will influence the kind of people attracted to that area. And this will have an impact on what type of dwelling will be most…
Listening to the echoes coming back from people in your suburb can tell you a lot about what makes them tick. But this is most effective when combined with data about them to begin with. Let’s say you send out an advertising campaign and get a response. That’s great! People responded! But out of how…
“Your best thinking of five years ago is your baggage today.” — Daniel Priestley Become a key person of influence 2010 Five years ago you had a great aim, and geared yourself towards it. And you achieved it! You shot, you scored. Well done! But since then, the world has changed, the goals have shifted,…
Isn’t that the dream? That elusive thing that many promise, but turns out to be impossible? Well depending on how you look at it, it is. You CAN gain prospects and keep clients without directly laying money down to get them – there are plenty of ways. Each means of gaining real estate leads, especially…
Whether selling a house for a client, or engaging someone’s service yourself, the impact of a good real estate case study on the marketing/sales process cannot be understated. While people are exposed to businesses through a wide range of lead generation technologies, the decision to actually engage a business is often made on different, more…
