What is Home Staging? Home staging is an emerging real-estate marketing niche service. Home Staging companies dress up homes up for the market in order to increase the perceived value of the property. It’s a lot more strategic than simply renting furniture to fill up the place. Contrary to what some might think, staging can be a strong tool for…
A very modern approach to property photography for real estate marketing is Drone Photography. Drones are remotely controlled aircraft fitted with cameras and can film from angles that would otherwise be very difficult and expensive to achieve. Many different industries are flocking to make use of this new and exciting service. Real estate agents and…
Degrees of online marketing competitiveness Competition is fierce in the online world and it is no secret that the real estate industry is one of the most difficult and most competitive markets to compete in. There is a big difference between the competitiveness of your local pizza shops and the local real estate agents. A…
One mass market approach is to real estate marketing is a property sale postcard. These are distributed in letter boxes in your target area and advertise a newly listed property that you are selling. The idea here is not necessarily to sell the property, but create brand awareness for when you need to sell a…
Bandit signs are those corrugated card / plastic signs up around in your neighbourhood with bold lettering with a few words like “WE BUY HOUSES” + a phone numbers that you might see stuck to a lamp post in a suburban area. If you are a new real estate agent who has not built up…
