There are various marketing strategies for real estate agents which they can implement into their daily lives if they want to gain an edge on their competition and start selling homes.
If you use these five real estate promotional ideas, you will be one step closer to realising your dreams of becoming an established real estate agent and can take in all of the financial wealth this market has to offer.
Establish Yourself Online
Having an online presence where you can network with potential clients is the core way which you will be initially marketing yourself and your services.
Creating your own website, blog, or social media account gives potential clients an alternative way of seeking out a real estate agent without them having to go through the grueling process of finding a random agent through an company that they know nothing about.
For example, if you’ve photographed homes before and they’re just sitting in a folder on your computer, you may want to think about creating a portfolio-like website to show off your amazing photography and video, as sellers need to be sure you can effectively market their home.
Among some other ways to compete, a successful real estate agent will generally employ all three of these online aspects.
Establish Yourself Over the Phone
You may have heard of the concept “communication is key”. It stays true in real estate as well. Communication over the phone is another great and effective tool at real estate agents disposal which they can use if they want to gain clients and start selling homes.
This is why Radius Suburb’s residential phone listings package is a wise investment for any eager agent to have in their arsenal. The access to a suburb of phone numbers where you call people by their first name upon picking up a telephone receiver immediately establishes a personal connection with that person and makes you more likely to land your first deal.
Establish Yourself in Person
Even with the recent surge of technological marketing, in-person connections are still an incredibly important marketing strategy for agents to use. This means you must put yourself out there and develop these business relationships.
Attend public gatherings and network with people. You never know who might be looking to buy or sell their home unless you ask them. This is a good way to get people talking about you even if they aren’t themselves looking for a real estate agent.
That person could know someone who is and give them your name.
Establish Yourself as a Professional
For agents, the brand you are going to be marketing to a client is your own image and skills. This means that even if you’ve never sold a home in your life, you will still need to appear as professional as possible if you are going to land them. A simple, yet effective method of appearing professional can be done through creating business cards.
These will state useful information such as your name, phone number and of course your occupation as an agent. Clients will need these if they are even going to consider your services. Several providers of custom made business cards such as Zazzle can be found online for purchase.
Establish Your Market
Just as important as establishing yourself and knowing the skills you bring to the table is knowing the market that drives your business.
For example, if you’ve purchased one of Radius Suburb’s phone listings and you’re ready to make that first phone call, you might want to know a little bit about the person and the area you are calling.
Even with a little bit of this information, it can impact how you make your approach and determine whether or not a client is impressed.
If you are sure to follow these 5 important real estate agent promotional ideas, it will only be a matter of time before you land your first client and launch your successful career.