93% of buyers say that they are more likely to spend time looking at a property with a floor plan. (1) 81% of sellers think a floor plan will help sell their home faster. (2) A display home is used to show potential buyers around to get a sense of space and layout. But…
At some point in time, most businesses will want to create some sort of promotional product to give away to their customers or even their own employees. Some businesses do an excellent job with this, many seem to miss the point however, doing the bare minimum without much thought; looking like an executive somewhere has written this potentially…
A very modern approach to property photography for real estate marketing is Drone Photography. Drones are remotely controlled aircraft fitted with cameras and can film from angles that would otherwise be very difficult and expensive to achieve. Many different industries are flocking to make use of this new and exciting service. Real estate agents and…
Direct mail and letterbox campaigns are a popular method used by real estate marketers to increase brand exposure and we have touched on the topic previously in our Property Sale Postcard article. But how can you turn this exercise from an exposure exercise to a real estate lead generation exercise? Radius Suburb Recommendation Don Asplin…
Degrees of online marketing competitiveness Competition is fierce in the online world and it is no secret that the real estate industry is one of the most difficult and most competitive markets to compete in. There is a big difference between the competitiveness of your local pizza shops and the local real estate agents. A…
One mass market approach is to real estate marketing is a property sale postcard. These are distributed in letter boxes in your target area and advertise a newly listed property that you are selling. The idea here is not necessarily to sell the property, but create brand awareness for when you need to sell a…
Kevin Turner from Real Estate Uncut interviews Jin Lin from Radius Suburb about Real Estate List Provider. This quick interview explains the benefits of a washed residential call list for real estate marketing and prospecting. This video was originally featured here: Washed Real Estate Leads – Put Your Prospecting on Steroids.
Some households have stickers with “No Junk Mail” and “Addressed Mail Only” on them. Australia Post mail men will not deliver mail that is not addressed to anyone by name to these addresses. Writing “Dear owner / resident” does not get around this and even if it does get delivered, it will most likely not…
Bandit signs are those corrugated card / plastic signs up around in your neighbourhood with bold lettering with a few words like “WE BUY HOUSES” + a phone numbers that you might see stuck to a lamp post in a suburban area. If you are a new real estate agent who has not built up…
