Much has been said recently to question the effectiveness of the good old letterbox drop. And people are right to question! Done poorly, they return poorly and merely serve to annoy. Compared to the flashy digital media, paper does start to look rather mundane — but here is the news that heralds a swing back…
Meetup is almost the human response to all this digital separation we’ve experienced since the internet put us all online. If you know who you are looking for, it is a powerful tool with which to meet them face-to-face. But what is it? Meetup.com is a site full of events sorted into interest groups. People…
Whether selling a house for a client, or engaging someone’s service yourself, the impact of a good real estate case study on the marketing/sales process cannot be understated. While people are exposed to businesses through a wide range of lead generation technologies, the decision to actually engage a business is often made on different, more…
Melbourne phone numbers for real estate lead generation Are you a real estate agent based In Melbourne, looking to grow your client base and provide real value for local clients? We know that in the industry, one of the hardest challenges for real estate agents is finding quality real estate leads, rather than wasting time…
There is no doubt we are now in a digital age but do we need to do everything digitally? Are real estate agents only supposed to promote themselves online or do we as human beings need a more personal method of communication. In this article we will be discussing letter drops vs email marketing, judging…
Social media appears an ever advancing in popularity there is no doubt that it will begin to become essential to a real estate strategy. As a real estate agent, you need to consider investing some time and energy increasing the size of your social network. Whether it be on Facebook, Instagram or LinkedIn there…
93% of buyers say that they are more likely to spend time looking at a property with a floor plan. (1) 81% of sellers think a floor plan will help sell their home faster. (2) A display home is used to show potential buyers around to get a sense of space and layout. But…
At some point in time, most businesses will want to create some sort of promotional product to give away to their customers or even their own employees. Some businesses do an excellent job with this, many seem to miss the point however, doing the bare minimum without much thought; looking like an executive somewhere has written this potentially…
A very modern approach to property photography for real estate marketing is Drone Photography. Drones are remotely controlled aircraft fitted with cameras and can film from angles that would otherwise be very difficult and expensive to achieve. Many different industries are flocking to make use of this new and exciting service. Real estate agents and…
